Free shipping sitewide. Use code etar10 for orders above 5500 INR to get flat 10% off
Free shipping sitewide. Use code etar10 for orders above 5500 INR to get flat 10% off
"ETAR" as a word has Gujarati origin. It means different/unique. Undying love for timeless and classic collection gave birth to ETAR. Inspired by the natural texture of handwoven fabrics , the collection of Etar came to life.
Etar is a brainchild of duo of mother and a daughter.
Parul Chokhawala - a mother of three with a commercial artist degree she had a bug of starting a venture which incorporates her painting skills.Thus the idea was born that the center of the brand would bear her own hand painted natural elements which complements the brand. Though with no formal degree in designing she has an experience of over 30 years which helped us in shaping of the brand. Kindly note , she is a tough one to crack when it comes to her quality standards.
Nirali Chokhawala - She did her Masters in Fashion Management from NIFT, Gandhinagar. Her stint in NIFT made her appreciate the hard work put on by the Indian artisans and she made up her mind to start a venture which helps them to grow profoundly, thus Etar was born.